Advertising device



March 7, 1933. G. o. MATTER ADVERTISING DEVICE Filed- July lO, 1931 Hmrqnmlr Patented Mar. 7, 1933 d 'Y fuireanzsrere PATENTv OFFICE i I i A ensrnvriolivrnmmnn, or ioRTLAND, omieon i i Y Amrrzrvirsnyef DEVICE kv Application filed Jul'ylO, Q31. Serial No. 549,869.y

Myinventionrelates to apdisplay device, y Figure VII is the vertical section `of Figure and particularly to a device of thatcharacter VI indicated by the vertical section line suitable for advertising display. In general VII- VII of' that figure. terms, the inventionembodies acontinuously Snnllar numerals refer to similarv .parts 55 `5 moving display carrier lof the rotary drum or throughout the several views:

polygon type. Also, a .housingin whichthe Referring nowtothe drawing, y1 represents vdrum is incased. The drumvcarries display a base which carries the casing 2 provided 4 matter whichis removable froml the drum lengthwise of its front portion with anob- -in order thatfitscharacter maybe changed servation window or aperture .3. vWithin the 1-0 from time to time. Theicasing is provided casing andat each end of base l is m'ounted.0 with an openingor window before which the an upright standard or shaft support 4: which display passes for, viewing. v A support shaft 5. Shaftj is secured against The drum is so constructed that the dismovement, rotary or otherwise, by the setV play matter is arranged in obliquely disscrews 6. I

'-15 posed lines on the periphery thereof, and as Mounted for revolution on shaft 5 is adis- 65 the drum rotates the left hand 'portion of the play carrier or drum 7. Drum 7 is provided vmatter*displayed makes its appearance first, at one end with a spider 8 and at the other followed byithe balance thereof in regular end with as ider 9. These spiders are `jourorder from leftto right. As this manner of naled upon s aft 5, and support the drum for *42p display follows the practice of reading'.l the revolution'thereon. Spider 9 is provided .7.0

"1 'g5 or-,drum ,is continuously revolving.

printed word, it is obvious `that `suchan arwith a grooved pulley 10, the purpose of l rangement; will greatly aid the viewer in which willappear hereafter. f reading such matter, especially is this true In Figures I and II, drum 7 isa cylindrical when it is considered that thedisplay device member. A number'of equally spaced guides 1 or display plate holders 11, each oblique tofl5 Aside from the foregoing' advantages, the an intersecting radial plane, are arranged uppresentation of they display matter in the on the periphery of the drum.V These guides manner outlined will arouse the curiosity have their outer edges so constructed that ofthe viewer to seewhat follows,`and it will the ends of display plates l2 may be inserted 0 53-0 .be an urge tohim to view theentire display, thereunder. The plates,` as disclosed in thiss.

. ,140 of. that gure:

- 4-5 display carrier. I

thereby making the device particularly useinstance, are shown to have displayed thereon ful for advertising purposes. j certain letters of the alphabet, and are ar- Other advantages will appear upon readranged in separate lines, eachlinebeing loingk the specification,'aided by the'drawing cated between two cooperating guides in 3? herein,wh e rein:`A I: yorder to form either sentences, parts of sen' 5 Figure I isa'front elevation of the inventencesor individual words. As disclosed, tion; Y n I vthe plates are arranged in lines to display the- Figure II is the yvertical section ofFigure words Overcoat and Mens hat. However, I indicatedby the vertical section line IIT-II it is to be understood that thematter to be l 1- displayedv upon the drum is purely a mat- Y Figure IIIis similar to/Figure II, and isa ter of choice and selection, and to a great modification of theconstruction shown in extent is governed by the use to which the the precedingligure.' present apparatus is put. It is to be under# Figure IV is-afront elevation of amodiied stood` that the slides are inserted under the ends of the respectiveguides and, are slidv Figure ,-V 's thev vertical section of Figure tothe position they are to occupy. IV indicated by thevertical section line IV- 4 From the foregoing it will be seen that IV of that figure. yi the drum is revoluble upon shaft 5, and as it Figure VI is a front elevation of another revolves the matter displayed thereon con- 100 '50 modification ofthis invention.y A Y l tinuously passes and repasses behind the winv dow or opening 3 whose major dimension is parallel to the axis of such drum. Due

' to the fact that the matter displayed on the drum is arranged obliquely thereon, it will be evident, in cases of words, sentences and the like, that the letters comprising such words, etc., will appear consecutively, commencing with the first letter, or as is natural in reading, commencing at the left of the word and proceeding to the right. Of course it is necessary that drum 7 revolve in the correct direction in order that this may be done, and this direction is upwardly when viewed through window 3, or to the left, counter-clockwise and the arrow points in Figure II. It is also desirable that the ldrum be rotated at a steady rate of speed, and at a degree of speed that will enable the Viewer to readily comprehend the matter displayed. In ordinary cases, it will be found that an electric motor will be most Suitable as a means for driving drum 7, and in the present instance such means isprovided in a motor 13.' li/Iotor 13 has a reduction gear 14 driving a grooved 'pulley 15, which is connected by a belt 16 to the pulley 10 associated with drinn 7.

Figure III illustrates a modification of drum 7. In this ligure drum 17 is constructed of transparent or translucent material. It is supported for rotation upon shaft 19 by spiders 18. The purpose for making drum 17 of material of the character speciiied is to provide a. way whereby the display matter appearing upon the face thereof may be illuminated. This is done by providing an illuminating member within the interior of the drum which will direct light rays through the drum toward the opening or window 3 in Vcasing 2. rIhe illuminating member in this View consists of an electric lamp 20 mounted in socket 21 of the reflector base 22. Leads to the lamp 2O pass through the reflector base into and through shaft 19 (which is bored for that purpose) to an eii= ergy source. Base 22 supports the reiiector 23, designed to direct the light rays from lamp 2O toward window 3 of the casing.

Figures IV and V present a modification in the construction of the display carrier. The display carrier indicated in its entirety by the numeral 24, is composed of two webs 25 and 2@ which are held in proper spaced relationship with one another by the spiral guides or hol-ders 27. Webs 25 and 26 are designed to rotate upon one or the other of the shafts 5 or 19. Veb 26 is provided with a grooved pulley 28 having the same purpose as previously described pulley 10. Guides 27 are designed to hold removable display plates 29, and 'for this purpose their lateral edges are provided with grooves, the positions of which are indicated by the edge portions 30 of sucli plates. Plates 29 are intended to be arranged m lines for any desired. display, and

as previously described for plates 12, are placed in oblique formation on carrier 24, and their appearance before the window is the same as that of the previously described plates. If desired plates 29 may be formed of a transparent or translucent material. In which event the carrier could be furnished with an illuminating device similar to that previously describe Figures VI and VII illustrate another modiiication of inyinvention. In this instance the drums are replaced by an endless curtain 31 which passes about two rollers 32 and 33 respectively. The rollers and curtain are mounted in a casing 34 which has in one side a viewing window 35. The curtain 31, if desired, may be made of translucent material in order that the display arranged thereon may be illuminated by some illuminating means located within the confines of the curtain. The display 36' on the curtain is arranged obliquely so that the display will have the same visual effect as that of the previously described drums and display carriers. This display device lends itself admirably for mounting upon vehicles, in cramped quarters, and for mounting upon vertical faces, such as walls, and likewise as a warning sign over doorways, gates and theA like.

1. In a display device, a display drum continually rotating about its axis, a casing normally concealing said drum and provided with a view aperture whose major dimension from one end to the other parallels the axis of said drum, said drum having guides located upon its periphery, each guide being obliquely disposed with regard to an intersecting radial plane, including means for each adjacent pair of guides to hold a line of display matter therebetween, and the obliquity of the guides causing each display line to pass before the view aperture in the 1.10

order that it is to be read, commencing with one end thereof and continuing to the other end.

2. In a display apparatus, a display carrier having display lines arranged thereon,115

in parallel order, each line being disposed obliquely with regard to a horizontal plane of vision, means normally concealing lsaid carrier and provided with an elongated aperture for viewing the aforesaid lines, the 120 length and width of said aperture being substantially that of each line, mechanism providing a relative movement between said carrier and said concealing means whereby said lines are presented before said aperture` one after another, the Obliquity of each line causing it to progressively p ass before said 4,view aperture, commencing with one ,end thereof and continuing to the other.

3. In a display apparatus, a display car- ,rier having display lines arranged thereon ibo in parallel order, means normally concealy ing said carrier and provided Withan elongated aperture for viewing the aforesaid lines, said aperture having a .length equal to each line and a width substantially equal` to each line, the latter dimension tending to limit observation of the display matter to essentially one line at a time, said lines and the longitudinal conines of said aperture being arranged obliquely with regard to one another, including means for imparting a.

relative movement therebetween lwhereby the aforesaid relative `Obliquity existing between said line and aperture causes each rline to progressively pass before said aperture, coml mencing with one end thereof and continuing to the other.

4. In a device of the character described,

an endless display carrier designed for continuous movementwhereby the display carrier thereby repeatedly passes in exhibition, display matter arranged upon said carrier in superposed lines, al casing normally concealing said carrier, said casing being provided with an aperture having a major dimension coeXtensive with the length of each display line and a minor dimension limited substantially to the Width of the display lines, the latter dimension being the width of the aperture tending to restrict observation of the display matter to substantially one lin-e at a time, and the display lines each being obliquely arranged upon said carrier` in order that they pass before said aperture in the manner they are to be read, commencing at one end thereof and continuing to the other. y 5. In a display apparatus, a continuously moving display carrier, said carrier being essentially an endless display device designed to repeatedly exhibit display matter, said carrier carrying display matter arranged in parallel lines for exhibition one line after another, a casing concealing saidV carrier, said casing having an elongated aperture for viewing the aforesaid display, the width and length of such aperture being approximately equal to each display line, and the lines being arranged obliquely withregard to said aperture thereby causing each line to appear behind the aperture in the order that it is to be read, commencing at one end thereof and continuing to therother.

GUSTAVE O. MATTER. 

